Not South Korea, Not China and not Trump’s USA, the mobile phone giant Samsung chose India as its destination for opening the world’s largest mobile phone factory in Uttar Pradesh’s Noida!
The South Korean company which was the top smart phone seller in India before being overtaken by its Chinese rival Xiaomi in 2017 end, had announced the expansion plan of $175 million last year. The product of this plan is the Noida factory symbolizing the company’s strong commitment to the country.
The Noida factory was one of the first electronics manufacturing units established in the country that started in 1995. It began its operations in 1997 producing televisions followed by refrigerators. The factory started manufacturing phones in 2005 and has the current capacity of producing 67 million phones per year which is proposed to expand to 120 million phones per year by 2020.
The factory was inaugurated by Prime Minister Narendra Modi and South Korean president Moon Jae-in who is on his maiden visit to India. The plant will provide employment to additional 1000 workers giving boost to Prime Minister Modi’s initiative to attract global companies to invest in India. “It is a shining example of the success of the government’s ‘Make in India’ program”, said Samsung India CEO HC Hong.
India is among the top consumers of the mobile phones globally with 300 million smartphone users – second largest in the world after China. With huge market demand ranging from high-end smartphones to 2G feature phones, the country provides big opportunity across all price ranges.
Established in 1969 as Samsung Sanyo Electronics, Samsung was renamed as Samsung Electronics in 1977. It started production of black and white televisions in 1970 and further expanded its product range to washing machines and refrigerators in 1974 followed by microwave, VCRs, air conditioners and other electronic devices in the coming years. Its increasing focus on technology led to creation of two research and development institutes which helped it to further expand into electronics, semiconductors, optical telecommunication and new fields of technology innovation including nanotechnology and advanced network architectures. The constant innovation and technology expansion has helped Samsung to produce competitive products in this digital age.